Web Design
For the initial soft launch that was planned, time was a huge factor and the client wanted the website up pretty quickly, which meant that the details into design and layout took a backseat over functionality. We also wanted to keep the focus on the product itself and provide customers with as much information as possible on the products that they are purchasing.
The customer also sells prescription glasses, which meant that for each individual product, there would be a whole list of options and variables to set. The customer is able to choose they type of product they would be purchasing, either regular or prescription sunglasses. They are able to customize the glasses based on their preference including frame colors, lens color and the type of frame to use on certain products. This meant a whole lot of tweaking of Woocommerce hooks and filters.